Monday, 6 of February of 2012

Category » Internet Consultancy

SEO Companies, are they value for money?

There is a massive growth in SEO marketing companies which claim to improve your search rankings. However, what are you really getting for your money?

What is success? Is it ….

  • Moving from Page Rank 1 to Page Rank 2?
  • Increase in traffic volumes?
  • Increase in (web) sales?

Without having a clear idea of what you want the SEO company to achieve for their fee, how will know if they have been successful?

A good SEO company should have a good Page Rank themselves, after all, if they cannot get a good ranking for themselves, how can they be sure they can do it for your company. Also, their testimonials should have a good Page Ranking or explain how the SEO company improved their business.

Without carrying out this due diligence, the lack of results some 3-6 months later may be the outcome.

Robert Davison

Davison Consultancy


Why use a Business Consultant?

Business consultants provide business consulting services that can save time and money by identifying inefficient practices, as well as recommend new strategies for business growth. So why use a Business Consultant in your business?

Business Consultants provide business consulting services that can save time and money by identifying inefficient practices, as well as recommending new strategies for business growth.

Having an experienced sounding board is useful as it identifies problems and possible solutions that may be overlooked when the business is running at 100 mph. Working in the business, not on the business, is a common pitfall for start up businesses as they grow. Knowing when to delegate and consider outsourcing specific functions is always a challenge. However, without taking an objective view of what factors are holding the business back, can lead to stagnation and/or working flat out to retain the status quo.

Why can a Business Consultant be value for money?

Usually a business evolves to find it’s niche in it’s chosen market, hence specialists tend to be more successful than generalists. Hitting the glass ceiling is quite common in businesses in that they appear to top out after a while. Ok, they are making money, probably supporting a good lifestyle, but some businesses want more. In order to make the incremental step up, some fresh thinking can help to see other options, for example:

  • Cost reductions
  • Maximise the Internet
  • Form new partnerships
  • Staff motivation
  • Add complimentary products and services

What about the costs of a Business Consultant?

Business consultancy assignments tend to be short sharp sessions on a periodic basis. Typically, the scope of the assignment is agreed in advance so that the costs and objectives are defined. Think if it as a Non-Executive joining your company to give you advice, usually based from their own experience. A competent Business Consultant would offer a ‘risk and reward’  fee charging option whereby measurable success is rewarded, and lack lustre results are not!

Ultimately, it is your business, so you can decide to take the advice as is, modify it or ignore it. Better to be informed, rather than trying to reinvent the wheel.

Have fun in business, but keep the focus.

By Robert Davison

Read more at Davison Consultancy


Business Plan Pro for small businesses

Starting a Business requires a good Business Plan to define the key information to run the business. Using a Business Planning tool can speed up the process significantly.

Starting a Business requires a good Business Plan to define the key information to run the business. Using a Business Planning tool can speed up the process significantly. However, there is no substitute for business acumen, therefore having a sounding board to check out the Business Plan is a good idea.
A Business Planning tool provides a template that prompts you on how to complete the many sections required in a Business Plan. This focuses the mind, and in some respects verifies your thinking that you have indeed a viable business.
There is a huge amount of resources out there and funding available, providing you look in the right place. A business can be started at any time, so don’t be put off by the recession, it may be the ideal time to start your business!

Davison Consultancy assists small businesses in the UK.


eCommerce Business Tips 4

More eCommerce Business tips that should be considered if you are running an online shop (webshop).

eCommerce Business tips that should be considered if you are running an online shop (webshop).

The full list can be found on eCommerce Business Tips 4.

More ecommerce business tips will follow soon.

By Robert Davison

Davison Consultancy


eCommerce Business Tips 3

eCommerce Business tips that should be considered if you are running an online shop (webshop). The full list can be found on eCommerce Business Tips 3.

eCommerce Business tips that should be considered if you are running an online shop (webshop).

The full list can be found on eCommerce Business Tips 3.

More ecommerce business tips will follow soon.

By Robert Davison

Davison Consultancy


eCommerce Business Tips 2

eCommerce Business tips that should be considered if you are running an online shop (webshop).

eCommerce Business tips that should be considered if you are running an online shop (webshop).

The full list can be found on eCommerce Business Tips 2.

More ecommerce business tips will follow soon.

By Robert Davison

Davison Consultancy


eCommerce Business Tips 1

eCommerce Business tips that should be considered if you are running an online shop (webshop). This is the first of many eCommerce Business Tips from Davison Consultancy.

eCommerce Business tips that should be considered if you are running an online shop (webshop).

The full list can be found on eCommerce Business Tips 1.

More ecommerce business tips will follow soon.

By Robert Davison

Davison Consultancy


eCommerce Business downloads

eCommerce Business Downloads available for download from the Davison Consultancy Downloads page.

eCommerce Business Downloads available for free download from the Davison Consultancy Downloads page.

The information is geared to helping start up and growing businesses maxmise their ecommerce business.

Comments welcome.

Davison Consultancy – eCommerce Business Consultancy.


Choosing a Domain Name

Choosing the right Domain name for your business is crucial, as it can save time and money ...

Choosing the correct company name is important, but if you want to gain a head start on the Internet, then follow these simple steps before choosing a Domain Name:

1. What keywords would your customers use to find your product or service, NOT your Company name. People buy products or services, they will deal with your company, once they know you.

2. Write down these keywords and then use the Google KeyPhrase tool to see how many times those keywords are searched for, and what the advertiser competition is.

3. Your Domain should ideally contain the most popular keywords OR ones that have a low advertiser competition with a reasonable amount of searches.

A worked example:

This is only an example, so please don’t bombard me if you try this and find a better keywords to use.

Enjoy.


eCommerce – Need advice on how to set up a Webshop?

Starting an eCommerce business can be a daunting task if you are not Interbet savvy. With so many options and offers of hosting your webshop for £1 per month, it can be like navigating through a maze.

Starting an eCommerce business can be a daunting task if you are not Interbet savvy. With so many options and offers of hosting your webshop for £1 per month, it can be like navigating through a maze.

An eCommerce consultant can listen to your business idea and requirements, then give you advice that is pertinent to your business. It is important to get a realistic view on the effort that you have to put into the project, as well as time and costs required from third parties.

Another common problem, is that people focus totally on the design aspects of their Webshop, rather than taking a retailers perspective and attending to the fundamentals of retailing any product/service.

For more information please visit Davison Consultancy.


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