Business development for small businesses … now?
The Credit Crunch is here and starting to bite just about every business, irrespective of size. So when times get tough, what happens to business strategy? Is it put to one side and everyone focuses on survival? Seems like a good idea, if there is no short term, then why worry about the long term.
However, I notice that business people are more receptive to ways on saving and making money, improving their customer perception and customer service. This fine tuning of the business can improve the survival rate, but also strengthen the company in perhaps ways that would not have been, had there been no credit crunch.
The Internet now means we all live in the global village and things change at a pace, so keep optimistic, realistic and watch for changes in your market. Doing the same old thing cannot always guarantee the same result anymore.